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New Whitepaper - D2C is Not Enough: How Pay TV can Help Drive SVOD/AVOD Success

May 19, 2020

Online TV services have increased dramatically this year, and continue to do so with the launches of Disney+, Peacock and HBO Max. As SVOD and AVOD providers compete for consumer attention, they need to start thinking outside of the D2C box to be heard by potential audiences and keep growing.

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As this new whitepaper from nScreenMedia reveals, online TV providers of all sizes are discovering that traditional pay TV services can be great partners in helping to expand distribution and to reach new potential customers.

The paper presents five key challenges faced by D2C providers in the increasingly competitive online TV market, and discusses how pay TV operators can provide alternative approaches to these problems:

  • Accelerating growth
  • Marketing in a video context
  • Reducing barriers to signup
  • The emerging role of search
  • Enhanced monetization opportunities

nScreenMedia spoke with executives from D2C providers to understand how they are coping with these challenges and how pay TV operators are helping them energize their growth. One section of the paper is devoted to each topic. Each section leads with a quote from a D2C industry insider, which distills the crux of the challenge. It then analyzes the challenge and looks at how pay TV operators are helping D2C providers master it.

Download the free whitepaper, sponsored by Metrological, here.