An Integrated App and Premium OTT Experience for Vodafone Germany’s GigaTV
Vodafone Germany selected Metrological to bring integrated apps and premium OTT content to the GigaTV platform. GigaTV users now have access to a wide variety of premium OTT services, as well as niche content and localized apps, integrated directly into the GigaTV UI, through the Metrological Application Platform.
Metrological enables operators to offer OTT content without leaving the TV experience. Metrological’s App Manager and Dashboard gives Vodafone Germany the ability to anticipate the changing content preferences of their TV viewers instantly and efficiently.
“We chose to partner with Metrological as we were looking for a TV App Store solution with less integration efforts and a partner with the knowledge and resources to integrate apps on set-top boxes. Vodafone GigaTV subscribers now have easy access to premium OTT services and niche content, seamlessly integrated into the GigaTV UI.” - Alireza Mojtahedi, Senior Product Lead - Entertainment of Vodafone
Onboarding, monetizing and optimizing web and native apps
The Metrological Application Platform provides Vodafone Germany with a back-office product suite for onboarding, monetizing, and optimizing the lifecycle of web and native apps across set-top boxes. The Application Platform supports features such as unified search, contextuality, and second screen support. Vodafone Germany is able to source content from the Metrological App Library that offers hundreds of TV apps. Content providers can leverage the open LightningTM Software Development Kit (SDK) for quick app development, with a single app build facilitating distribution to a global footprint of operators.
“Vodafone Germany’s next-gen GigaTV offering gives TV-subscribers easy access to premium OTT services and niche, personalized content. This aligns with Metrological’s vision to integrate the TV and app experience in one single view. We are very honored Vodafone Germany selected Metrological as their OTT partner.” - Thijs Bijleveld, Head of Sales and Business Development EMEA & APAC of Metrological
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