How to Become a Super Aggregator according to ChatGPT
On a rainy Monday morning in Rotterdam we discussed, as many others do these days, ChatGPT. What would ChatGPT say about another topic we often discuss: how can a Pay-TV operator become a super aggregator?
This is the answer, according to ChatGPT:
“A Pay TV operator can become a super aggregator by expanding its content offerings beyond traditional TV channels to include a wide range of digital content from various providers. Here are some steps they can take:
- Form partnerships with multiple content providers: To become a super aggregator, a Pay TV operator needs to offer a broad range of content. They should form partnerships with various providers of digital content, including OTT (over-the-top) video services, streaming music, e-books, gaming, and other digital products.
- Invest in a robust digital platform: A Pay TV operator should develop a comprehensive digital platform that provides users with a seamless experience across all devices. This platform should be able to manage multiple types of content, support user preferences, and facilitate billing and payment.
- Leverage data and analytics: A Pay TV operator can leverage user data and analytics to understand user preferences and behavior. This can help them make informed decisions about which content to offer and how to market it.
- Create a personalized user experience: A super aggregator needs to provide a personalized user experience to keep users engaged. This can include personalized recommendations, curated playlists, and customized content based on user preferences and behavior.
- Offer competitive pricing: A Pay TV operator should offer competitive pricing for its super-aggregation services. They should offer flexible pricing models that cater to different user needs and budgets.
- Focus on marketing and distribution: A Pay TV operator should invest in marketing and distribution to reach a broad audience. They should use a variety of marketing channels, including social media, email marketing, and targeted advertising.
By following these steps, a Pay TV operator can become a super aggregator and offer a comprehensive range of digital content to its users.”
At Metrological we can help you take the steps to become a super aggregator. Instead of investing money and time to develop your own platform as ChatGPT suggests, choose for our proven TV Application Platform: a fully integrated TV app solution for TV operators and MVPDs.
With our Platform you can integrate content directly into your existing UX to create a seamless viewing experience for the TV viewer, with all content available through one remote. You can benefit from monetization options with paid apps and in-app transactions, using our carrier billing support.
End users will not notice the difference between live TV and OTT content and can easily access and find all their favorite content.
Content is King
With our rich App Library of hundreds of curated apps and premium OTT services you can offer your subscribers that broad range of content they are longing for. The Application Platform is adopted by Tier 1 operators worldwide. This global scale makes you an interesting partner for premium content providers.
Full control over your app environment with data and analytics
The Application Platform also comes with a back-office product suite with which you stay in full control over your TV App Store and data. Get real-time insights, optimize your content selection, and adapt quickly to changing consumer content needs.