Beyond the content: Driving engagement through your UX
Content is king and it’s the primary gravitational pull that attracts users to a video platform. But once consumers are in orbit, it’s crucial that the user experience keeps them there by making it as simple and painless to find the content they want (or just don’t know that they want yet).
How can search and discovery be more intuitive without sacrificing functionality? What’s needed to make recommendations more relevant? How close is the industry to giving consumers seamless cross-platform, multi-screen navigation?
Learn more from the perspectives of Lionsgate/Starz, Sling TV, Float Left Interactive and Metrological during this Stream TV Show’s virtual panel, moderated by Colin Dixon from nScreenMedia.