TV-viewers are juggling pay TV and online video services. More than 50% of all households in the US and Nordics have traditional pay TV and multiple OTT video subscriptions. Research proves television viewers struggle with the complexity finding the right content and need help getting their content behind one remote. How can you turn the move to OTT video viewing into an opportunity?
As a Pay TV operator you are uniquely qualified for the role of aggregator of premium OTT services and niche content. But how can you meet the challenges you face to achieve this? And how can you benefit by unifying pay TV and SVOD services behind your STB remote?
Metrological has contributed to this nScreenMedia white paper since we believe this outlines where the opportunities are: seamless integration of TV and premium OTT services and niche content into a single TV viewer experience.Download white paper