Metrological's Application Platform simplifies MultiChoice’s seamless integration of over-the-top content into a single viewer experience
Metrological announced today that it has been selected by MultiChoice Group to bring premium OTT services, international apps and localized content to its subscribers across Africa on its new Explora Ultra set-top box as well as its new Streama OTT platform. MultiChoice leverages the Metrological Application Platform to package MultiChoice’s content with apps and premium OTT services from the Metrological App Library to enhance TV subscribers’ viewing options.
Specifically, the Metrological Application Platform provides MultiChoice with a unified environment and back-office product suite for onboarding, monetizing and optimizing the life cycle of web and native apps across its different TV platforms and set-top boxes. The Application Platform is used for onboarding premium OTT services and gives MultiChoice access to APIs to support many features. The open Lightning™ Software Development Kit (SDK) enables quick app development for content service providers, app developers and MultiChoice.
“MultiChoice places significant emphasis on providing both original African productions as well as international premium content to ensure our viewers receive an unparalleled diversity of content,” said Gerdus van Eeden, Group CTO, MultiChoice Group. “Metrological is able to provide a truly integrated and unified app experience. That gives us the flexibility to adjust the content easily, while maintaining a single viewing experience and keeping our DStv and Explora TV viewers satisfied.”
“In order to quickly anticipate the changing content needs of their TV subscribers, operators search for ways to reduce the time to market whilst decreasing the total costs of operations for onboarding and managing OTT content,” said Jeroen Ghijsen, CEO at Metrological. “We are pleased to have the opportunity to provide MultiChoice with the Metrological Application Platform, which gives MultiChoice the flexibility to respond in real-time on personalized and ever-changing content appetites.”
About MultiChoice Group
MultiChoice Group (MCG), which listed in the Main Board of the JSE on 27 February 2019, is one of the fastest-growing video entertainment providers globally, delivering entertainment products and services to 19.5m households across 50 countries on the African continent. Its track record of more than 30 years is reflective of a commitment to provide audiences with only the best local, sport and international content.
MCG’s strong partnerships with distributors, installers and telecommunication companies, along with its well-established payment solutions, competitive pricing and choice of viewership packages continue to secure its place in the global market, while also providing solutions unique to the African market. Its direct-to-home (DTH), digital terrestrial television (DTT) and over-the-top (OTT) solutions enable the business to stay relevant and aligned to changing consumer habits while capturing new markets.
Content is at the very core of the business. MCG aims to deliver quality content anywhere, anytime and on any device through a comprehensive video entertainment offering at different price points. As pioneers in African video entertainment, MCG plays an important role in making information and entertainment easily accessible to Africans.
MCG aims to secure content rights in a manner that is cost-effective and reflective of the diversity of its audiences. Its substantial portfolio includes award-winning local content (a key differentiator in its service offering), a leading sports offering (including production capabilities) and access to international content, which is all shared on the group’s platforms: DStv, GOtv, Showmax, M-Net and SuperSport.
MCG has superior technology capability through the security solutions that Irdeto, its technology company, brings to the group. These solutions enable MultiChoice to protect its investment, create new offerings and combat cybercrime. With 50 years’ expertise in software security, Irdeto’s software security solutions and cyber services protect over 5bn devices and applications for some of the world’s best brands.
Metrological, a Comcast company, enables operators to seamlessly integrate their TV and OTT content into a single viewer experience. The cloud-based Application Platform delivers a complete product suite for monetization, onboarding and managing the lifecycle of apps and premium OTT services on any device. Content providers are able to reach over 40 million households across operator networks by adding a single app to the Metrological App Library. Metrological works with cable and telecommunications companies such as Comcast, Liberty Global, Vodafone, NOS, Turkcell, Fetch, and beIN. Founded in 2005, Metrological is based in The Netherlands with offices in the U.S. and Europe. For more information please visit www.metrological.com.
JLM Partners for Metrological, Renée Burch Tel. +1 206-381-3600; firstname.lastname@example.org