D2C is not enough: How Pay TV can help drive SVOD/AVOD success
Online TV services have increased dramatically this year and will continue to do so. As SVOD and AVOD providers compete for consumer attention, they need to start thinking outside of the D2C box to be heard and keep growing. Luckily, there is a distribution partner that can help.
TV operators can be great partners for content providers
This virtual panel will share insights from the nScreenMedia white paper about how online TV providers of all sizes are discovering that traditional pay TV services can be great partners in helping to expand distribution and reach new customers.
Author, Colin Dixon, Editor of nScreenMedia, will be joined by Alex Kisch, EVP Business Development & General Counsel at Vevo, and Thijs Bijleveld, Executive Director - Head of Business Development EMEA & APAC at Metrological to discuss the free-to-download white paper: “D2C is Not Enough: How Pay TV can Help Drive SVOD/AVOD Success”.
Five key challenges faced by D2C providers
Download the on demand video to learn about the five key challenges faced by D2C providers in the increasingly competitive online TV market and how pay TV operators can help overcome them:
- Accelerating growth
- Marketing in a video context
- Reducing barriers to signup
- The emerging role of search
- Enhanced monetization opportunities